I led design execution for a range of Spotify projects, including rapid-response content for RapCaviar and a major Black Lives Matter billboard campaign.

With RapCaviar, the pace was relentless. Music moved fast, and the design needed to move even faster. I created scroll-stopping visuals for Instagram and Twitter that highlighted new drops, rising artists, and trending moments. Each post had to be visually cohesive with RapCaviar’s bold voice while adapting to the tone of the artist or cultural moment it supported. The challenge was maintaining design quality under tight deadlines, sometimes within a few hours, without losing relevance or energy. I built flexible templates and visual systems that balanced consistency with the freedom to respond in real time, ensuring each piece felt sharp and current.

For the Black Lives Matter billboard campaign, the approach was more grounded and intentional. I designed a series of large-scale billboard graphics that appeared across the U.S. and Canada, using strong typography and layout to support messages of solidarity and reflection. The focus was on clarity, dignity, and tone. Every visual decision, from type hierarchy to spatial rhythm, was made to honor the weight of the message and the moment.

Both projects required a different kind of speed—one reactive, the other reflective. Together, they pushed my ability to design with urgency, precision, and purpose.