Founded in 2020, Good Friends is a niche design studio based in the heart of Soho, New York.

The founder Will Doughty has lead Good Friends to spearhead numerous innovative projects, solidifying his reputation as a trusted designer. With over a decade of experience in the design field he and his team have now worked with leading brands, collaborating closely to deliver captivating design solutions that blend creativity with functionality.

With a portfolio boasting an impressive range of projects, Good Friends always takes things to the next level.

Will believes that design should not only be visually appealing but also effectively communicate the essence of a brand or product. By approaching design with a holistic mindset, and powerful storytelling Good Friends continues to be ahead of the curve with innovative and impactful designs.